Christian Guder

Primärvården Image Campaign / 2007

An awareness campaign and advertisement for the Swedish health care system

This project deals with the idea to improve the quality and healthiness of life through a balanced diet. It is very important to the Swedish health system to inform its citizens accordingly. Therefore, financial resources were provided for certain campaigns. So, where does the information fit better than on the product itself? During this project I pasted the information referring to the features and potential of the food - similar to a package insert of medical products - directly on the packages in form of Leporellos. Thus, the diet tips are located where they are actually needed - at the families' dining table at home. At the same time the provided information serves as a kind of advertisement for the health system / Primärvården!


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Christian Guder is a Berlin based Product, Interface and Interaction Designer. He is operating at the interface between art, design and technology. After an apprenticeship as industrial mechanic at Leica Microsystems, Jena he studied at the Bauhaus-University Weimar Product Design.The past two years, Christian Guder gained practical experience working as a project manager and interface designer at Christopher Bauder`s Studio - WHITEvoid interactive art&design, Berlin, Germany. This involved realising international projects ranging from installations, to user interfaces for museums and trade shows targeting appeal to the public. Furthermore, through my apprenticeship as an industrial mechanic, I am highly skilled in mechanical engineering. I believe an ever growing range of technologies will be introduced into our environments in the future. Our task as designers is to take this growth in the field of industrial engineering and form it through good design that makes the technology accessible to the customer. Christian Guder Portfolio gives you a introduction to my work.
Christian Guder ist ein in Berlin ansässiger Produkt-, Interface und Interactiondesigner. Er Arbeitet im Spannungsfeld zwischen Kunst, Design und Technologie. Nach seiner Ausbildung als Industriemechaniker bei Leica Microsystems GmbH, Jena studierte er an der Bauhaus Universität Produktdesign. In den vergangenen zwei Jahren sammelte er umfangreiche Erfahrung als Projektmanager und Interfacedesigner im Büro von Designer Christopher Bauder - WHITEvoid interactive art&design, Berlin. Hierbei lag sein Schwerpunkt auf der Realisierung von internationalen Projekten im Beriech interaktiver Installationen, Hardwaregestaltung sowie dem Design von Benutzeroberflächen für Messen, Museen und diversen Festivals. Durch seine technische Ausbildung als Feinmechaniker besitzt er besondere mechanische Fähigkeiten. Mein Portfolio gibt Ihnen einen Einblick in die kreative Arbeit der vergangenen Jahre.